Quidich Innovation Labs got commenced at a time (2013) when drones were just unprecedented.

The 12-member initiative Quidich claims that it possesses the globe’s biggest drone fleet.

The company got swelled to 25 machines from one in just a period of five years and has provided their top-notch services to customers in sports and entertainment, telecom, mining and surveillance industries.

Quidich c0-founder Rahat Kulshreshtha said, “I went to the US and bought a drone purely for film-making purposes… like an alternative to helicopter shot. The cost of drones was dropping and the ease of flying was also improving. There definitely was a market, and I knew that a lot more could be done with drones.”

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Quidich drones have shot complex aerial series in a number of big-ticket Bollywood flicks such as Ae Dil Hai Mushkil, Sanju, Kalank, Student of the Year 2, and in BBC television series Planet Earth 2.

Quidich has also assisted detain aerial recording for Headlines Today, National Geographic, and other top TV channels. It also showcased its talent in advertisements for products such as Ford, Red Bull and Bacardi.

However, its main project thus far has been with Star and the Board of Control for Cricket in India (BCCI).

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Drone cameras are transforming the sports relay all over the globe and Quidich wishes to taste it.

Rahat stated, “We have found some great use cases for drones, combined with augmented reality (AR) in live sport, and broadcasters are happy to speak to us.”

He cleared up, “We are doing player tracking using drones, and offering augmented graphics and image analytics on top of that. So, the player wagon wheel becomes 3D. The commentators can talk to audiences better. If you add a virtual camera, it gives the impression that anchors are seated on top of a stadium whereas they are still in the studio. Thus, the end-user experience is great.”

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Quidich is eyeing cricket, football as well as wrestling relays in the Southeast Asian zone. Without disclosing the names, Quidich said it is making discussions with some Indian and international sports channels.

“There is great scope across multiple sports,” said Rahat.

“Several ministries are involved in the passing of regulation. There is a lot of uncertainty and many bottlenecks. That is restricting innovation,” he says. That, for Quidich, has been the biggest challenge. “Regulations are a threat to any new technology. It is a complete turn-off for investors too,” added Rahat.

The administration has just recently rolled out a draft rule for drones and is appraising for their commercial utilization. Quidich, together with ten other drone firms, have created the Drone Federation of India to pay heed to industry’s fears.

Published by Mamatha on 12 Jul 2018