Star India buys the media rights of BCCI for Rs. 6138.1 crore
- 3:16 PM
- By Tele Tech (nisu)
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Star India won the bidding race against Reliance Jio and Sony pictures networks to grab the Board of Control for Cricket in India (BCCI) media rights for an astronomical figure of Rs 6138.1 crore or Rs 60.1 crore per game. The auction runs for almost three days and finally, Star India won the rights. The cricket board of India counted an e-auction to sell the rights of media for global involvement for next five years. The bud was going high and on the second day itself, the bid went around 6032.5 crores.
Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game.
— Anirudh Chaudhry (@AnirudhChaudhry) April 5, 2018
BCCI put three categories of rights for sale, global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights comprising worldwide TV and digital rights (GCR).
Three parties, Reliance Jio Sony motion pictures and Star India were into intense bidding during the auction.
The bidding opened on Tuesday at Rs 4176.00 crore, next bid received was at Rs 4201.20 crore, and Rs 4244.00 crore. It moved up to Rs 4303.00 crore and Rs 4328.25 crore. Rs 4442.00 crore was the last bid received on Day 1, according to ESPNCricinfo.
On Wednesday, one of the organisation came up with a high bid of Rs 5488 crore, in response, a bid of Rs 5748 crore was received.
Star India decide to pay Rs 3851 crore for the media rights from 2012 to 2018, for 96 matches, at Rs 43 crore per game.
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