In 2015, Chirag Kenia, a Mumbai-based tech entrepreneur, with over a decade’s experience in e-commerce, marketing, and social gaming, began selling gourmet products on eBay India, and Amazon India.

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Urban Platter has a team of 37 people based in Mumbai. It sells gourmet products of other brands, and as well as in-house products on its e-commerce site – Urbanplatter.in – and through other e-commerce platforms.

With approx 2,800 stock keeping units on the e-commerce site, including 1000 in-house brands, Urban Platter works with brands like Figaro, Mason & Co, Sprig, and Earth Loaf to name a few.

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Chirag says Amazon India accounts for around 90 percent of the sales, while 5 percent comes from the Urban Platter website, and the rest from offline retail and corporate sales.

“We have a varied and widespread portfolio of brands, producers and importers that we work closely with, which comprises almost 40 percent of our total sales on all platforms jointly. We typically work with makers who are passionate and innovative in their offerings. As a thumb rule, we don’t sell what we won’t eat, and everything is vegetarian,” says Chirag.

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“We listen to customers, understand what they want and how they want it. We then work backwards to make it happen. Turns out, it’s good to have a customer-centric approach to products and it works for us. We also go by a lot of insights into other products we sell, learn from it, and incorporate these in our private label offerings,” adds Chirag.

“We at Urban Platter have always tried to promote local and middle-man-free purchasing, facilitating opportunities and growth for indigenous SMEs. We want to make positive impact on the industry by benefiting the growers, innovators, buyers and consumers of food,” says Chirag.

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Their popular in-house products include nuts, dried fruits, seeds, salts and spices and baking essentials. “A simple secret to our quality is sourcing from the producer, storage, and following best packaging practices to ensure top quality to the customer.”

Urban Platter will soon launch on Flipkart, Amazon US and Amazon UK and are also targeting brand-stores in Mumbai and Bengaluru. We wish them good luck for their venture.

Published by Bhaumik Raja on 05 Feb 2018