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Daughter of well known actors Amrita Singh and Saif Ali Khan, Sara Ali Khan, has turned out to be the hottest sensation with marketers betting big on her.
Administered by KWAN Entertainment, the two movie old starlet already bagged 11 brand deals in her kitty, with projected yearly income of more than Rs 30 crore this year alone.
The 23-year old Bollywood actress promotes big brands such as Fanta, Puma, Ceriz (footwear and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ).
The well known beauty has also inked agreements with a gigantic Chinese mobile maker brand, a fashion label, a cosmetics product, a hair care product, a personal care product and an audio electronics product.
Experts stated that the actress was one of the major launches in 2018 with star-like characters and substantial reach.
Sandeep Goyal, chairman, Mogae Media and a brand specialist stated, “There is a serious paucity of ladies in Bollywood, which has vastly opened the market for Sara Ali Khan and maybe Jahnavi Kapoor too.”
Khan added that she thinks she is fortunate to be connected with brands, which she always wished to be linked with.
“These are the brands I personally use. I believe in being original and true to myself rather than trying to fit into set norms,” Khan added.
With her entry in the Bollywood, the cute girl has set up herself as the new face of the Hindi film industry. She is also a big influencer with her huge social media reach.
When asked if she has conditions on which sections or products she would not like to be linked up with, she answered, “I am still very young in the industry and I am still figuring out this balance between my personal and professional life and opinions. I do think my prerogative and definitely my duty as an actor is to bring my personality to a brand and try to imbibe their ethos on to me.”