Online shopping has set trends especially buying the desired designed dresses which we don’t usually get after eying on several shops in the offline mode. But there is a drawback that I would like to admit, as I too buy clothes to take filled with swag pictures and upload them on my official account, but people are misusing the concept of online shopping.

Going with the recent survey, photoholics are shopping for clothes to get snapshots for their Instagram and other social media accounts and after that return the cloth to the dealer. And this case can be seen in at least one in ten shoppers in the UK who have admitted on doing so.

Not just women but men too have admitted of using this trick and it was found that men spend more on fashion than the women.

George Allardice, head of the strategy at Barclaycard payment solutions said about the study, “It’s interesting to see the social media trend further fuelling the returns culture. We know from our research that returns are having a big impact on retailers, with a huge figure of £7bn a year in sales that they potentially can’t recognize.”

“Retailers are adopting new processes to make returns easier as they know how important this is to customers, he added”.

The rising concern is due to the facility that many numbers of online retailers allow us to try on clothes before we actually pay for them might be creating the issue.

“But to ensure shoppers are getting more wear out of their clothes- for posting on social media or for those real-life moments – retailers could think about introducing more varied photography and video content to their websites. By showing how to style items for different looks and how they will appear when worn, they could reduce the number of shoppers ‘snapping and sending back,” he said.

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Published by Shifa Naz on 31 Dec 2018